Brand development specialist.
McCoy Design, established in 1998 by Julie McCoy, specialises in brand development for the small business sector. Whether you are starting up a new business, want to lift the profile of an existing business, or are developing a new product, Julie can personally work with you to create an outstanding set of branding elements with ongoing graphic design, web development, marketing services and administration support to ensure that the branding tools created are used consistently and effectively across all mediums, achieving ultimate impact - attention grabbing branding that sets your business ahead of the competition.
20+ years of experience, a multitude of industries, vast scope of services:
Full Brand Development
Tailored to suit your product or service, business ethos and vision for the future; considering industry trends, competition, current and potential customer demographics.Re-Branding
Have a well established business or product but you have outgrown your original branding? Julie can assess what elements should be retained and incorporated into your new image, so your brand is still instantly recognisable by your customers; yet reflects how your business has evolved.Logo design
A professionally designed logo• supplied in full colour, spot colour and mono
• in eps, pdf, jpg and transparent png file formats
• in folders for print, digital and in-house use
• with a pdf colour specification guide
• copyright handover upon completion*
Digital Design
• Website design and development with SEO• Google analytics, Google adwords, Google places
• Facebook business pages and adverts
• Digital advertising
• e-brochures and e-forms
• HTML CSS e-mail signatures
• Slide shows / digital presentations, screen graphics
Product Development
Conceptualisation, packaging design, finished artwith production specifications
Administration, HR/training & Franchising Support
• Corporate style guide / st• Standard Operating Procedures manual design
• Staff handbook design
• Training manuals and tools
• Team communications
• Forms (printed, templates and e-forms)
• Job advertisements and templates
Signage
• Internal/ external concepts, specs and finished art• 3D, laser cut lettering, backlit, special finishes
• Vehicle graphics
• Billboards and hoarding
• A-frames, freestanding poster frames, lightboxes
• custom chalkboards, fabric, wallpaper, flags
• trade booth design and signage
Graphic Design
in conjunction with brand development:• All print design and production management
• stationery
• brochures
• proposal documents and award submissions
• share offer documents
• annual reports
• newsletters
• catalogues
• direct mail campaigns
• postcards
• bookmarks
• vouchers
• table talkers and tentcards
• menus
• posters
• in-room compendiums
• Advertising
• Microsoft Word, Excel and Powerpoint templates
• POS promotions and sales tools
- large format posters
- digital screen graphics
- window and floor graphics
- 3d mobiles, wobblers, badges, stickers
- tent cards (table talkers)
• Merchandising design
- conceptualisation
- finished art with production specifications
- production management
• Packaging
- conceptualisation
- finished art with production specifications
- production management
• Special events support
- invitations and tickets
- advertising
- signage and posters
• Illustration
Photography
• Digital product photography
• Photography direction
• Post production editing
