Brand development specialist.
McCoy Design, established in 1998 by
Julie McCoy, specialises in brand development for the small business sector. Whether you are starting up a new business, want to lift the profile of an existing business, or are developing a new product,
Julie can personally work with you to create an outstanding set of branding elements with ongoing graphic design, web development, marketing services and administration support to ensure that the branding tools created are used consistently and effectively across all mediums, achieving ultimate impact - attention grabbing branding that sets your business ahead of the competition.
20+ years of experience, a multitude of industries, vast scope of services:
Full Brand Development
Tailored to suit your product or service, business ethos and vision for the future; considering industry trends, competition, current and potential customer demographics.
Re-Branding
Have a well established business or product but you have outgrown your original branding? Julie can assess what elements should be retained and incorporated into your new image, so your brand is still instantly recognisable by your customers; yet reflects how your business has evolved.
Logo design

A professionally designed logo

Supplied in full colour, spot colour and mono

In eps, pdf, jpg and transparent png file formats

In folders for print, digital and in-house use

With a pdf colour specification guide

Automatic copyright handover upon completion*
Digital Design

Website design and development

Search engine optimisation

Google analytics

Google adwords and facebook ads

Google places

Facebook business pages

Wikipedia pages

Linkedin listings

Online advertising

e-brochures

e-forms

HTML e-mail signatures

Slide shows / digital presentations

Screen graphics / advertising
Product Development

conceptualisation

product logo design

packaging design

finished art with production specifications

production management
Administration and HR/training Support

corporate style guide

standard operating procedures manual design

staff handbook design

training manuals and training tools

team communications

forms (printed, templates and e-forms)

job advertisements and templates
Signage

internal and external shop/office

conceptualisation

product specifications and finished art

production management

3D, laser cut lettering, backlit, special finishes

window graphics

vehicle graphics

billboards and hoarding

A-frames and freestanding poster frames

light boxes (original, slimline, custom shape)

custom chalkboards

custom fabric and wallpaper

flags

trade booth design and signage
Graphic Design
in conjunction with brand development:

All print design and production management
- stationery packs
- brochures and flyers
- proposal documents
- share offer documents
- annual reports
- newsletters
- catalogues
- direct mail campaigns
- postcards
- bookmarks
- vouchers
- table talkers and tentcards
- menus
- posters
- in-room compendiums
- award submissions

Advertising

Microsoft Word, Excel and Powerpoint templates

POS promotions
- large format posters
- digital screen graphics
- sales tools
- window graphics
- floor graphics
- 3d mobiles
- wobblers
- tent cards
- badges
- stickers
- vehicle graphics

Merchandising design
- conceptualisation
- finished art with production specifications
- production management

Packaging
- conceptualisation
- finished art with production specifications
- production management

Special events support
- invitations
- advertising
- tickets
- theming design
- sponsors advertising/signage
- signage and posters

Illustration
Copy Editing
Digital Product Photography
Photography Direction
Post Production Photography Editing
"On behalf of Grumpy’s Barefoot Bar Steak & Seafood Grill, we would like to thank and congratulate you, on a spectacular effort in re-branding our business. The increase of business due to the work you have done has been remarkable. From day one you listened to our thoughts and concerns and came up with the best solutions!
Julie, you went above and beyond our expectations, even now you are still sending us new ideas for the future, it’s fantastic – all the little things that we just don’t even think about. We were privileged to have used your services and would gladly recommend you to anyone in the future!"
Sara Walsh Restaurant Manager
Grumpy's Barefoot Bar • Steak & Seafood Grill
Click to view brand development examples:
Grumpy's Restaurant
Andrew Baildon's Superfish Swim Schools
David Scaysbrook's Climate Investment Partners
The Perfume Connection
Fertility Gold Coast
Heat Wheat Australia Pty Ltd
Pizz-A-Cake
Carney McCarthy Jewellery
Java Gourmet Coffee Co.
Zarraffa's Coffee
Aussie Bases Global Business Support Network
Julie McCoy Graphic Design
PO Box 451 Labrador QLD 4215
m. 0411 801 864 (intl. +61411801864)
f. 07 5539 2564 (intl. +61755392564)
CLICK HERE TO EMAIL JULIE