Brand development specialist.
McCoy Design, established in 1998 by Julie McCoy, specialises in brand development for the small business sector. Whether you are starting up a new business, want to lift the profile of an existing business, or are developing a new product, Julie can personally work with you to create an outstanding set of branding elements with ongoing graphic design, web development, marketing services and administration support to ensure that the branding tools created are used consistently and effectively across all mediums, achieving ultimate impact - attention grabbing branding that sets your business ahead of the competition.20+ years of experience, a multitude of industries, vast scope of services:
Full Brand Development
Tailored to suit your product or service, business ethos and vision for the future; considering industry trends, competition, current and potential customer demographics.Re-Branding
Have a well established business or product but you have outgrown your original branding? Julie can assess what elements should be retained and incorporated into your new image, so your brand is still instantly recognisable by your customers; yet reflects how your business has evolved.Logo design
A professionally designed logoSupplied in full colour, spot colour and monoIn eps, pdf, jpg and transparent png file formatsIn folders for print, digital and in-house useWith a pdf colour specification guideAutomatic copyright handover upon completion*
Digital Design
Website design and development Search engine optimisationGoogle analyticsGoogle adwords and facebook adsGoogle places Facebook business pagesWikipedia pagesLinkedin listingsOnline advertising e-brochurese-formsHTML e-mail signaturesSlide shows / digital presentationsScreen graphics / advertising
Product Development
conceptualisationproduct logo designpackaging designfinished art with production specificationsproduction management
Administration and HR/training Support
corporate style guide standard operating procedures manual design staff handbook design training manuals and training tools team communications forms (printed, templates and e-forms) job advertisements and templates Signage
internal and external shop/officeconceptualisationproduct specifications and finished artproduction management 3D, laser cut lettering, backlit, special finishes window graphicsvehicle graphics billboards and hoardingA-frames and freestanding poster frameslight boxes (original, slimline, custom shape)custom chalkboardscustom fabric and wallpaperflagstrade booth design and signage Graphic Design
in conjunction with brand development:All print design and production management- stationery packs
- brochures and flyers
- proposal documents
- share offer documents
- annual reports
- newsletters
- catalogues
- direct mail campaigns
- postcards
- bookmarks
- vouchers
- table talkers and tentcards
- menus
- posters
- in-room compendiums
- award submissions
AdvertisingMicrosoft Word, Excel and Powerpoint templatesPOS promotions- large format posters
- digital screen graphics
- sales tools
- window graphics
- floor graphics
- 3d mobiles
- wobblers
- tent cards
- badges
- stickers
- vehicle graphics
Merchandising design- conceptualisation
- finished art with production specifications
- production management
Packaging- conceptualisation
- finished art with production specifications
- production management
Special events support- invitations
- advertising
- tickets
- theming design
- sponsors advertising/signage
- signage and posters
Illustration
