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AssistASista

AUSTRALIA

Re-Branding Gallery

Friend and client, Roseann Jane, called me back in early 2013, excited about a local non-profit group who, through their facebook page, were doing amazing things to assist families affected by Domestic Violence, helping them to start anew.

"Julie, they really need you. You have to look them up and give Nicolle, co-founder, a call."

Having read the facebook page, and understood the dire need for donations, it was with a car loaded with children's toys and books, that my partner and I first met the dynamic Nicolle in her packed-to-the-rafters garage. As she poured her heart out about the state of the DV situation and how the system was failing families, I knew this was a project I had to work on - and it was a privilege to have done so.

I soon became part of the leadership team, as brand manager and business consultant, and, along with co-founders Nicolle Edwards and Manuela Whitford, PR guru Sonia Deakin and a team of incredible volunteers, we took AssistASista national to critical acclaim from both the DV services and broader community, with frequent appearances on radio and television, endorsement by Rove McManus on The Project, who became an ambassador along with Shelley Craft and Mia Freedman.

All made possible by the support of the general public, who followed us on social media, and donated goods and services on a needs/call-out basis, and community-minded businesses (including my clients Signal Advantage and Signal Events, and my suppliers; Grafex, Magnascan and a generous printer who chose to remain anomynous). Together, we helped rehome hundreds of desperate families.

With a following of 40K, reaching audiences in excess of 100K, the multi-award winning AssistASista disbanded, with the co-founders each starting their own, separate and much needed, DV support groups.

I went on to join Nicolle Edwards and Sonia Deakin as Brand Manager of RizeUp Australia.

PROJECT DURATION: 2013-2016
REFERRED BY: ROSEANN JANE

Assist A Sista Gallery