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Showcase: The Perfume Connection

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Point of sale graphicsAdvertisingCorporate brochurePostersEvent supportBrochuresweb siteMerchandisingUniformsConceptualisationSales tools

Client for 7 years - from 8 stores to 36

Scope of project:
• Brand positioning statements, brand development, corporate brochure
• Stationery, forms and administration/training support materials
• Store signage (interior and exterior) design and image conceptualisation
• Interior design image conceptualisation
• Uniform design
• Website development (initial static html site)
• Point of sale promotions (posters, digital screen graphics, flyers, tent cards, wobblers, badges)
• Retail packaging
• Special promotions
• Award submissions
• Advertising

"Julie McCoy Graphic Design has worked with The Perfume Connection and our team for more than 6 years. In the early stages of our company's growth, Julie's assistance was an essential part of our logo development and branding, as well as providing countless in-store promotional materials and direct-mail initiatives. Julie's capabilities and talents surpassed those of most agencies or graphic design houses, and her ability to out source printing for the right price was an integral part of our business needs. Julie posses an amazing talent for her field, once briefed, her creative ideas were succinct and imaginative. Deadlines are always met, and a high level of professionalism is exhibited both within our company structure, and externally on our company's behalf. Julie is clearly capable of taking any graphic design initiative from planning stage to complete execution, including liaising between photographers, printers, publishers, media and shop fitting. Personally, Julie is an effective communicator who holds herself to very high standards. Julie is savvy within her industry and her business acumen is one of which others could learn from. We thoroughly enjoy working with Julie and we intend on enjoying the benefits of her quality for a long time!"
Penel McCarthy Founding Director
THE PERFUME CONNECTION