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Showcase: Zarraffa's Coffee

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Brand statement, standards and stationeryAdvertisingBrochuresPoint of sale graphicsDigital graphicsRewards Program graphicsCompany profileStore menusStore signageEnvironmental designVehicle graphicsPackagingMerchandisingPackagingPackagingUniformsUniforms

Client for 9 years - from 2 stores to 35

Scope of project:
• Brand positioning statement, brand development
• Corporate style guide
• Stationery
• Forms
• Administration/franchising/training support materials
• Store signage (interior and exterior) design
• Interior design image conceptualisation for centre management approvals
• Uniform design
• Menu design
• Website development (initial static html site)
• Point of sale (posters, digital screen graphics, flyers, tent cards, wobblers, badges)
• Loyalty program design elements (cards, folders, posters, flyers)
• Vehicle graphics
• Retail packaging and merchandising (cups, thermos, caps, boxes, trays, water, teas, swing tags, mouse mats, coffee bags)
• Special promotions
• Advertising
• National franchise conference sponsor 3 years

"Julie, congratulations on completing one very successful stage of your career and business! You can move forward knowing that you were instrumental in creating and developing a fantastic consumer and retail Brand. I have always valued the passion, zeal, professionalism, and incredible attention to detail that you applied to bring your commercial briefs ‘to life’. It was clearly evident in all the work you did for Zarraffa’s over the years, just as it was in your similar role developing and growing The Perfume Connection brand. Well done!"
Pat McCarthy Managing Director
Brand Point Pty Ltd

"Congratulations on a job well done, Julie. The Zarraffa's brand is excellent and well recognised."
Donna Close Unit Manager
Fertility Gold Coast

"Congratulations and job well done. It was a pleasure to work with a professional through all the Zarraffa's jobs."
Ben Ryan Sales Manager
First Print

"As always it is wonderful to work with you, your talent and dedication to your work is admirable and I thoroughly enjoy sending out your work to our franchisees who are always so appreciative of the quality work you produce!"
Shae Crawford Former Marketing Manager
ZARRAFFA'S COFFEE