BRAND DEVELOPMENT CASE STUDY: THE PERFUME CONNECTION [client 7 years, from 8 stores to 36]

Julie McCoy Graphic Design has worked with The Perfume Connection and our team for more than 6 years. In the early stages of our company's growth, Julie's assistance was an essential part of our logo development and branding, as well as providing countless in-store promotional materials and direct-mail initiatives. Julie's capabilities and talents surpassed those of most agencies or graphic design houses, and her ability to out source printing for the right price was an integral part of our business needs. Julie posses an amazing talent for her field, once briefed, her creative ideas were succinct and imaginative. Deadlines are always met, and a high level of professionalism is exhibited both within our company structure, and externally on our company's behalf. Julie is clearly capable of taking any graphic design initiative from planning stage to complete execution, including liaising between photographers, printers, publishers, media and shop fitting. Personally, Julie is an effective communicator who holds herself to very high standards. Julie is savvy within her industry and her business acumen is one of which others could learn from. We thoroughly enjoy working with Julie and we intend on enjoying the benefits of her quality for a long time!
Penel McCarthy
Founding Director THE PERFUME CONNECTION
CARNEY McCARTHY