With 19 years of experience in graphic design and marketing services, spanning a multitude of industries, Julie McCoy offers a premium level, very personal service to a select, referral based clientele.
With a wide scope of services, Julie's forte has become brand development, with the ability to create, implement and maintain a set of bold and highly pertinent branding elements for consistent use across all mediums - giving her clients the leading edge with the design tools they need to confidently drive their business forward, such as company profiles, style guides, colour spec. sheets, advertising shells and templates.
Julie works closely with her clients, respectful of their experience and industry knowledge. Understanding of their business needs and striving to exceed their expectations. Working together in the best interest of the client's business. Building strong relationships that stand the test of time*.
EXPERIENCE:
Julie McCoy Graphic Design
Since 1998
Graphic design, brand development, marketing services.
Zarraffa's Coffee Premium Coffee Specialist - Retail/Wholesale/Franchise [*8yrs]
Java Gourmet Premium Coffee Specialist / Wholesale [*7yrs]
Heat Wheat Global / Heat Wheat Products Therapeutic Goods
Pizzacake Hospitality [*3yrs]
Irikanji [formerly Bhudevi] Toiletries / Cosmetics / Wholesale / Retail Spa [*9yrs]
Auto-Ad Branded Fleet Management Services
Aussie Bases Business Development
Fertility Gold Coast Medical [*3yrs]
Focus On Women Physiotherapy Medical
Gold Coast Children's Society Charity [*4yrs]
The Perfume Connection Retail [*7yrs]
Pharmacy Fragrance Distributors Wholesale [7yrs]
Royal Queensland Show/EKKA [Tatler Events] Special Events [*4yrs]
Royal Qld Agricultural Society [*3yrs]
Allied Brands Franchise Management
Honda Indy [IMG/Tatler Events] Sporting Event
Magic Millions Racing Carnival [Tatler Events] Sporting Event
Mercedes Benz Cup [IMG] Sporting Event
World Figure Skating Championships [IMG] Sporting Event
Edward de Bono Centre For Thinking Business Development / Training
Trelivings/ Earthly Possessions Toiletries / Wholesale
Parkroyal Hotel [F&B] Hospitality
Outrigger Sun City Resort [Sayas] Hospitality
Countrybelle Fashion Retail/Wholesale [*4yrs]
Dr Susan Roberts Psychiatrist Medical
Global2U Online Retail
Head Start Technologies Science
South Tweed Bowls Club Gaming / Hospitality / Sporting [*4yrs]
Griffith University [School of Tourism & Hospitality] Education
Linear 56 Design Architects
Voyager Technologies IT
Steadfast Solicitors Legal
Prestige Brands Australia Cosmetics Wholesale
Liaison's Café Hospitality
Maxwell's Spa / Toiletries / Cosmetics
MR CRM IT
Peter Sexty Graphic Design
1997 - 1998
[Design/Production Management/Account Management]
Griffith University School of Tourism & Hospitality Hospitality
Hyatt Regency Coolum Hospitality
Hope Island Resort Development
Moreton Hire
Seaworld Nara Resort Hospitality
Stockland Group Development
Sunland Group Development
EquityLoan Finance
Herron Todd White Property Valuers
Promedia PR
Conrad Treasury Brisbane (Casino/Hotel)
1995 - 1997
Recruited by Grant Bowie (VP Asia-Pacific) to establish the Marketing Services department during the pre-opening period, Julie was responsible for the day-to-day running of the department, including graphic design, production management, print broking, photography direction, working closely with Mr Bowie and the executive committee, alongside Mojo Brisbane.
Budgets were controlled with 3 quotes per job, and Julie had to be seen to be fair to the Brisbane market, meeting and/or working with most of the well known Brisbane printers. A very different market to that of its Gold Coast counterpart, with a very different approach taken to the marketing of this facility. Emphasis was placed on research, exctracting the demographics of the existing customer base (where they lived, their age, spend per head per visit, etc.), using this information to grow the customer base by target marketing to those same demographics, by means of direct mail campaigns via a purchased data base. Cleaning up the existing actual customer data base and rewarding their loyalty through separate, exclusive promotions, offers and giveaways. Growing brand recognition by target marketing the type of customers the business needed moving forward, with consistent use of strong brand elements.
Scope:
Special Events Support - Gaming, Hotel, F&B
(Invites, Decor, Posters, Signage, Entree Cards)
Menu Design
Photography Direction
Customer Loyalty Promotions
Direct Mail
Newsletters
Facility Signage
Gaming Machine Graphics/Illustrations
Award Submissions
Stationery &
Business Forms
Human Resources/Training Support
In-Room Compendiums
Trade Show Booth Design
Conrad Jupiters Gold Coast (Casino/Hotel)
1987 - 1995
Having completed an Accountancy GCSE in the UK, Julie was initially employed in the accounts department (General Ledgers, AR, F&B Inventory Control), before transferring into HR as Training Coordinator for the newly established Conrad College, then, in 1989 she was transferred to Marketing Services department, into the custom created role of junior graphic designer. Responsible for implementing (and rapidly learning) the Apple operating system (new to the Australian design community as well as Conrad Jupiters), it was an incredible opportunity, met with passion and determination, and was quickly rewarded with a promotion. An affluent period for Conrad Jupiters, the work was diverse and constant, special events were opulent, offering amazing creative freedom. Career advancement, by means of external training, was encouraged. Julie worked alongside a management team bought in from around the world, and absorbed herself in her work, learning about each department and their business as a whole. 6 years later, Julie was selected to set up the Marketing Services department for Conrad Treasury Brisbane.
TRAINING:
Art "O" Level [UK]
Pitmans of London Institute Typing
Accountancy GCSE [UK]
Design Management -
Robyn Robins of Swinburne Uni
Adobe Photoshop Techniques -
Russell Brown, Adobe Systems USA (Sydney)
Painter Workshop -
Bill Niffenegger, Corel USA (Sydney)
Adobe Illustrator, Photoshop, InDesign, GoLive & Acrobat
Adobe Systems Seminars
Edward de Bono:
• Constructive Thinking
• Six Hats
• Lateral Thinking
• Festival of Thinking
Aussie Host Customer Service -
Inbound Tourism of Australia Workshop
Conrad College:
• Train The Trainer
• Staff Instructor
• Secretarial Workshop
• Stepping Up To Supervisor
Winning Edge Seminar / Mentor Club -
Brad Cooper's Business & Self Motivation
World Masters of Business -
AIM Seminar