Following on from the success of AssistASista Australia, Nicolle Edwards, Gareth Edwards, Sonia Deakin and myself established RizeUp Australia, with the aim to rapidly increase awareness and support for families affected by Domestic Violence.
With a bigger picture in mind, we created a gender neutral brand positioning standpoint, with the vision to actively engage men to speak out and make a stand against violence, to really make a difference at the core of the issue. Further, the team aimed to tackle common issues by introducing experts to mentor and motivate those starting anew - stars rising up together for the greater good.
With a remarkable pool of volunteers; men and women from all walks of life, Patrons Shelley Craft and Mia Freedman were soon joined by Rugby League legends Wally Lewis and Petero Civoniceva, and with the support of Queensland Rail and Queensland Rugby League, we quickly attained a remarkable celebrity and sporting following. Everyone coming together to rise up against Domestic and Family Violence.
Kindly supported again by my remarkable clients Signal Advantage and Signal Events, and my suppliers; Grafex, Magnascan and a generous printer who chooses to remain anomynous.
Following 3 intense years of leadership duties, brand development and management, graphic design, digital design and web development spanning AssistASista Australia and RizeUp Australia, in September 2017, with standards well established and both brands well recognised, I confidently handed over the reins to another designer.
RizeUp Australia continues to evolve and the directors and volunteers are tireless in their resolve to end Domestic Violence, and, as I stepped back, my partner, Chef Iain McCombe, stepped up as a volunteer - we all have our role to play.
PROJECT DURATION: 2015-2016