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Be outstanding.
Gold Coast based, established by Julie McCoy in 1998, McCoy Design provides a multi-disciplined creative hub to a niche, international clientele of inspirational entrepreneurs and business leaders.
“My diverse clientele includes international humanitarians, renowned professors/doctors, activists for social change, exceptional leaders who inspire and motivate others to achieve their calling and incredibly humble yet driven individuals who quietly go about making the lives of others better in their own unique way.
This is my calling; I take my client's seed of an idea and help to grow it and make it thrive. I aim to wow with every single project and when a client and I 'click' it's like magic; the creativity just flows with an ethereal ease and my clients return with new seeds, time and time again.
My clients know that I go to the nth degree to provide service well beyond the scope of a design agency. I'm their sounding board when they want to talk through their business concerns, ideas and even HR issues. If times are tough for whatever reason, I offer affordable solutions to help see them through it. I'm even the first point of call when their Mac is not playing nicely. That is my main point of difference - I actually care! I care about them as people, I care about them achieving their dreams, I'm respectful and I keep their big picture in mind, always. - Julie McCoy
Specialising in logo design with copyright re-assignment as standard, brand development, brand re-alignment and positioning, and for existing brand development clients only: web design and development, full spectrum graphic design support, social media solutions, advertising, B2B networking and introductions, strategy and administration support.
Personal service backed up with 25+ years of experience spanning a vast range of industries, Julie works with each client's 'big picture' in mind and has worked with many clients for over a decade, on their numerous business projects.
95% of clients appointed Julie based on referral. Julie personally works with every client, candidly sharing knowledge, expertise and solutions, has a strong network of associates and business mentors and is respected among her peers.
MISSION:
To empower those who are driven to push humanity forward.
Gallery
Brand Development
View Current Portfolio:
AssistASista AustraliaRizeUp Australia
Signal Group
Switch Finance
Logo Design Gallery
Website and Digital Design Gallery
Archive Galleries:
Andrew Baildon's Superfish Swim SchoolsAshmore State School
Aussie Bases
Carney McCarthy Jewellery
Catalyst Hospitality Management
Climate Investment Partners
Services
Click to expand view
Brand Development
Tailored to suit your product or service, business ethos and vision for the future; considering industry trends, competition, current and potential customer demographics.
Re-Branding
Have a well established business or product but you have outgrown your original branding? Julie can assess what elements should be retained and incorporated into your new image, so your brand is still instantly recognisable by your customers; yet reflects how your business has evolved.
Logo Design
A professionally designed logo, supplied with full colour, spot colour and mono versions, in vector pdf, jpg and transparent png file formats, separated into folders for easy reference for professional print, digital and in-house use with a pdf colour specification guide.
WEBSITE DEVELOPMENT & DESIGN
- Full responsive website development with SEO for organic google rankings
- Website design providing layouts, css, graphic elements, and a brief for your own developer to implement
SOCIAL MEDIA SETUP & WEBSITE INTEGRATION
- Google Plus
- Google Business (Maps/Places)
- Google Analytics
- Google Webmaster
- Google Adwords
- Facebook Pages
- Social media design (Instagram, Twitter, YouTube, LinkedIn)
DIGITAL DESIGN
- Digital advertising:
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- Banner adverts (static or animated)
- Facebook Ads
- Google Adwords
- e-brochures (html/css newsletter blasts)
- Interactive PDF e-forms
- Slide shows presentations
- Digital presentations (video editing)
- Digital point of sale (POS) or signage display graphics
Graphic Design
[Ongoing graphic design support for existing brand development clients only. No stand alone graphic design jobs accepted sorry.]
- All print design and production management, including:
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- stationery (letterheads, business cards, with compliments slips, envelopes)
- corporate brand standards / style guide
- brochures, catalogues, flyers, postcards, bookmarks
- proposals, award submissions, share offer documents, annual reports
- newsletters
- catalogues
- direct mail campaigns
- gift vouchers, loyalty cards
- menus
- posters (for print and digital display)
- Advertising
- Microsoft Word, Excel and Powerpoint templates
- POS promotions and sales tools
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- large format posters
- digital screen graphics
- window and floor graphics
- 3d mobiles, wobblers, badges, stickers, tent cards
- Merchandising design & packaging design
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- conceptualisation
- finished art with production specifications
- production management
- Special events support
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- invitations and tickets
- advertising
- signage and posters
Product Development
Conceptualisation, packaging design, finished art with production specifications
[Ongoing advertising support for existing brand development clients only. No stand alone advertising jobs accepted sorry.]
- Digital advertising (static or animated)
- Facebook Ads
- Google Adwords
- Traditional print advertising
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- Newsprint
- Magazine
- Mail Drop
- Inserts
- Internal/external concepts, specifications, finished art
- 3D, laser cut lettering, backlit, special finishes
- Vehicle graphic wrap conceptualisation & design
- Billboards, hoarding
- A-frames, freestanding poster frames, lightboxes
- Custom chalkboards
- Fabric, wallpaper, flags
- Trade booth design, conceptualisation, finished art
- Advanced image editing
- Conceptualisation
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- for centre management signage, fit-out, painting pre-approval
- for product design
- for brainstorming and reviewing prior to expensive financial outlay
- Digital product photography (for e-commerce and social media)
- Photography direction
- Post production editing
- Corporate standards / brand style guide development
- Branded Standard Operating Procedures templates/design
- Branded staff handbook design
- Branded training manuals, etc.
- Branded forms (printed, templates and interactive PDF e-forms)
- Job advertisements and templates
- Point of sale (POS) team tools