CALL +61 411 801 864
Visual Identity & Brand Solutions
that empower you to
drive your business forward
with confidence.
Gold Coast based, established by Julie McCoy in 1998, McCoy Design provides multi-disciplined creative and advisory services to an international clientele of entrepreneurs, business leaders and specialists.
Specialising brand development, brand re-alignment and positioning, product design, expert logo design (with copyright re-assignment as standard and IP trademark registration support), Julie works with clients long-term providing web design and development, full spectrum graphic design support, product and packaging design, social media solutions, advertising, B2B networking and introductions, strategy and administration support.
Personal service backed up with 28+ years of experience spanning a vast range of industries, Julie works with each client's 'big picture' in mind and has worked with many clients for over a decade, on their numerous business projects.
95% of clients appointed Julie based on referral. Julie personally works with every client, candidly sharing knowledge, expertise and solutions, has a strong network of associates and business mentors and is respected among her peers.
Be outstanding.
Gallery
Brand Development
View Current Portfolio:
AssistASista AustraliaRizeUp Australia
Signal Group
Switch Finance
Logo Design Gallery
Website and Digital Design Gallery
Archive Galleries:
Andrew Baildon's Superfish Swim SchoolsAshmore State School
Aussie Bases
Carney McCarthy Jewellery
Catalyst Hospitality Management
Climate Investment Partners
Services
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Brand Development
Tailored to suit your product or service, business ethos and vision for the future; considering industry trends, competition, current and potential customer demographics.
Re-Branding
Have a well established business or product but you have outgrown your original branding? Julie can assess what elements should be retained and incorporated into your new image, so your brand is still instantly recognisable by your customers; yet reflects how your business has evolved.
Logo Design
A professionally designed logo, supplied with full colour, spot colour and mono versions, in vector pdf, jpg and transparent png file formats, separated into folders for easy reference for professional print, digital and in-house use with a pdf colour specification guide.
WEBSITE DEVELOPMENT & DESIGN
- Full responsive website development with SEO for organic google rankings
- Website design providing layouts, css, graphic elements, and a brief for your own developer to implement
SOCIAL MEDIA SETUP & WEBSITE INTEGRATION
- Google Plus
- Google Business (Maps/Places)
- Google Analytics
- Google Webmaster
- Google Adwords
- Facebook Pages
- Social media design (Instagram, Twitter, YouTube, LinkedIn)
DIGITAL DESIGN
- Digital advertising:
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- Banner adverts (static or animated)
- Facebook Ads
- Google Adwords
- e-brochures (html/css newsletter blasts)
- Interactive PDF e-forms
- Slide shows presentations
- Digital presentations (video editing)
- Digital point of sale (POS) or signage display graphics
Graphic Design
[Ongoing graphic design support for existing brand development clients only. No stand alone graphic design jobs accepted sorry.]
- All print design and production management, including:
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- stationery (letterheads, business cards, with compliments slips, envelopes)
- corporate brand standards / style guide
- brochures, catalogues, flyers, postcards, bookmarks
- proposals, award submissions, share offer documents, annual reports
- newsletters
- catalogues
- direct mail campaigns
- gift vouchers, loyalty cards
- menus
- posters (for print and digital display)
- Advertising
- Microsoft Word, Excel and Powerpoint templates
- POS promotions and sales tools
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- large format posters
- digital screen graphics
- window and floor graphics
- 3d mobiles, wobblers, badges, stickers, tent cards
- Merchandising design & packaging design
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- conceptualisation
- finished art with production specifications
- production management
- Special events support
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- invitations and tickets
- advertising
- signage and posters
Product Development
Conceptualisation, packaging design, finished art with production specifications
[Ongoing advertising support for existing brand development clients only. No stand alone advertising jobs accepted sorry.]
- Digital advertising (static or animated)
- Facebook Ads
- Google Adwords
- Traditional print advertising
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- Newsprint
- Magazine
- Mail Drop
- Inserts
- Internal/external concepts, specifications, finished art
- 3D, laser cut lettering, backlit, special finishes
- Vehicle graphic wrap conceptualisation & design
- Billboards, hoarding
- A-frames, freestanding poster frames, lightboxes
- Custom chalkboards
- Fabric, wallpaper, flags
- Trade booth design, conceptualisation, finished art
- Advanced image editing
- Conceptualisation
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- for centre management signage, fit-out, painting pre-approval
- for product design
- for brainstorming and reviewing prior to expensive financial outlay
- Digital product photography (for e-commerce and social media)
- Photography direction
- Post production editing
- Corporate standards / brand style guide development
- Branded Standard Operating Procedures templates/design
- Branded staff handbook design
- Branded training manuals, etc.
- Branded forms (printed, templates and interactive PDF e-forms)
- Job advertisements and templates
- Point of sale (POS) team tools