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Catalyst Hospitality Management

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Brand DevelopmentBrand DevelopmentBrand DevelopmentBrand DevelopmentBrand Development

Client for 7 years - from 8 stores to 36. Scope of project:

  • Brand positioning statements, brand development, corporate brochure (using existing logo)
  • Stationery, forms and administration/training support materials
  • Store signage (interior and exterior) design and image conceptualisation
  • Interior design image conceptualisation
  • Uniform design
  • Initial Website development
  • Point of sale promotions (posters, digital screen graphics, flyers, tent cards, wobblers, badges)
  • Retail packaging and merchandising
  • Special promotions and events design
  • Award submissions
  • Advertising

Chris GardnerI have utilised Julie McCoy’s services on many projects involving brand development, logo and website design and artwork for printed material including in-house collateral and external advertising. I have always found Julie to be highly creative with the ability to ensure branding and artwork is well suited for its target audience. She is very efficient in meeting tight deadlines and takes a good deal of care in ensuring the material she produces is both accurate and complete. I have no hesitation in recommending Julies services to any business or company that is looking for highly effective graphic design input.


Through Catalyst Hospitality Services, Julie McCoy was also appointed as designer to Mon Komo Hotel (Kyko Group) and Mon Vale Hotel.