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Julie McCoy

"This is my calling. I love to take the seed of an idea and work with the client to not just bring their idea to life but to totally 'wow' them. I aim to exceed their expectations, make them excited, give them the confidence to drive their venture forward."

  • 30 years+ of diverse experience.
  • 1989 Junior Graphic Designer for Conrad Hotel & Jupiters Casino, Gold Coast: a role created for me, training with the Apple and Adobe teams (with co-developer of Photoshop, Russell Brown), to implement the early Apple Macs (IIFX) into the Marketing Services department. Promptly promoted, I enjoyed five years of big-budget campaigns, working with executive management from all over the world. I embraced every opportunity to learn and cross-trained in many departments.
  • 1994 Conrad Treasury Casino Brisbane: appointed to establish the Marketing Services department pre-opening, during the refurbishment and the launch phase, running it for four years. I worked with an executive committee that included Grant R. Bowie and David Hilton. Projects included the implementation of the loyalty program, working with the Heritage Society to oversee the production of a book and historic tour brochures, producing gaming machine graphics, signage, special events marketing materials plus all the day-to-day graphic design needs for hotel, casino and food and beverage outlets.
  • I've worked with Mojo, McCann-Erickson and Beyondedge advertising agencies, and was production manager, account manager and designer at Peter Sexty Design, with clients including Hyatt Regency Coolum, Stockland Group, Sunland Group, Herron Todd White, Promedia, Moreton Hire, Seaworld Nara Resort and Griffith University.
  • 1998 McCoy Design: established to provide a bespoke service to clientele who demanded advertising agency standards but with more personal and dedicated service, offering business startup support, strategy and administration, working closely with the client to turn an idea into an outstanding reality, establishing brand positioning, brand development, graphic design spanning all mediums, digital media/advertising, website development and design, and b2b networking.
  • I have cross-trained in all aspects of accounts with a Diploma of Accounting, City and Guilds UK, F&B Admin., Purchasing, Inventory Control, Executive Administration and Retail Sales and Merchandising Display. Previous employment experience spans HR and Training (coordinating the implementation of Conrad College) and Hotel Front Office Supervisor of a country manor, the hotel of choice for several airlines at London Gatwick. Further training includes Train the Trainer, Staff Instructor, Customer Service, Business Leadership, Lateral Thinking and Six Thinking Caps with Prof. Edward De Bono.
  • Trusted Confidant: The most remarkable individuals that I have worked with are also the most humble and are rarely comfortable with promoting themselves and their incredible achievements. I work with them to develop their personal brand, getting to the crux of their ethos, understanding their "why", drawing out all that they have accomplished in life and in their career, their goals and aspirations, then I create their public profile, re-writing their biography and curriculum vitae, LinkedIn profile, Wikipedia page, etc. for public speaking engagements, appointment to high-profile executive boards, presentations to investors, centre management, etc. or tailored to a specific career opportunity.
  • I understand the challenges that business leaders face and the support they require. I work with my clients as a partner, respectful of each others' experience and knowledge. I develop a clear understanding of their industry, competitors, products/services, their code of ethics, customer demographics (current and intended) and we work together in the best interest of their business.
TRAINING
  • Accountancy Dip. (UK)
  • Conrad College
    • Train The Trainer
    • Staff Instructor
    • Stepping Up To Supervisor
    • Secretarial Workshop
    • Inbound Tourism
    • Aussie Host Customer Service
  • Prof. Edward de Bono - Centre for Thinking
    • Constructive Thinking
    • Six Hats
    • Lateral Thinking
    • Festival Of Thinking
  • AGDA - Robyn Robbins Swinburne University
    • Design Management
  • Apple & Adobe USA
    • Various (inc. training with Russell Brown, one of the initial Photoshop developers)
COMMUNITY

Through McCoy Design, I have proudly provided pro-bono, discounted and sponsorship support to many non-profit and community organisations including:

RizeUp Australia - A community driven organisation dedicated to supporting the many families affected by Domestic and Family Violence.
Role: Name, logo design and brand development, brand management, graphic design, web development, merchandising, signage, copy writing, social media support, advertising.

STAAR Fitness - Standing Tall Against Abusive Relationships.
Role: Logo 'Tweak' and Graphic Design.

Assist A Sista Australia - Breaking the cycle of domestic violence, one family at a time.
Role: Brand development, brand management, graphic design, web development, merchandising, signage, copy writing, social media support, advertising.

The Crohn's MAP Vaccine - The potential cure for Crohn's Disease by Prof. John Hermon-Taylor and his team at King's College London.
Role: Brand development, web development, graphic design, social media support.

GC Compound - World Class Indoor Ramp Park. Role: Graphic design services.

Superfish Swim Club - Role: Web development, graphic design services.

Ashmore State School - Role: Brand development, graphic design services, signage design

International Animal Rescue [Financial]

Gold Coast Children's Society - Former committee member, brand developer, web developer and designer [3+ years]

Cambodian Kids - Pro bono logo design and graphic design support

Ashmore BMX- Pro bono design

TSS Cricket- Pro bono design

Friday Warriors - Discounted re-branding and social media support

Oxfam - Financial

Fred Hollowes Foundation - Financial

Red Cross Australia - Pro bono design

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