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The Perfume Connection

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Point of sale graphicsAdvertisingCorporate brochurePostersEvent supportBrochuresweb siteMerchandisingUniformsConceptualisationSales tools

Client for 7 years - from 8 stores to 36. Scope of project:

  • Brand positioning statements, brand development, corporate brochure (using existing logo)
  • Stationery, forms and administration/training support materials
  • Store signage (interior and exterior) design and image conceptualisation
  • Interior design image conceptualisation
  • Uniform design
  • Initial Website development
  • Point of sale promotions (posters, digital screen graphics, flyers, tent cards, wobblers, badges)
  • Retail packaging and merchandising
  • Special promotions and events design
  • Award submissions
  • Advertising

"I have always valued the passion, zeal, professionalism and incredible attention to detail that you applied to bring your commercial briefs ‘to life’. It was clearly evident in all the work you did for Zarraffa’s over the years, just as it was in your similar role developing and growing The Perfume Connection brand. Well done!"

"Julie McCoy Graphic Design has worked with The Perfume Connection and our team for more than 6 years. In the early stages of our company's growth, Julie's assistance was an essential part of our logo development and branding, as well as providing countless in-store promotional materials and direct-mail initiatives. Julie's capabilities and talents surpassed those of most agencies or graphic design houses, and her ability to out source printing for the right price was an integral part of our business needs. Julie posses an amazing talent for her field, once briefed, her creative ideas were succinct and imaginative. Deadlines are always met, and a high level of professionalism is exhibited both within our company structure, and externally on our company's behalf. Julie is clearly capable of taking any graphic design initiative from planning stage to complete execution, including liaising between photographers, printers, publishers, media and shop fitting. Personally, Julie is an effective communicator who holds herself to very high standards. Julie is savvy within her industry and her business acumen is one of which others could learn from. We thoroughly enjoy working with Julie and we intend on enjoying the benefits of her quality for a long time!"

Pat and Penel McCarthy

Julie McCoy is proud to also have been appointed as designer by:

Pat McCarthy for:
  • BrandPoint Pty Ltd (incl. Clarisonic Australia)
  • Clarisonic Australia
  • Pharmacy Fragrance Distributors
  • Tommy Hilfiger Australia
  • Accoustic Image
Penel McCarthy for:
  • Romeo Penelope Jewellery
  • PMD Penel McCarthy Designs
  • PJs Island
  • Carney McCarthy Jewellery
  • Underpillow Tooth Fairy Dream Kits (partner)
Ryan McCarthy for:
  • Romeo Sierra
  • Romeo Penelope Jewellery