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Zarraffa's Coffee

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Brand statement, standards and stationeryAdvertisingBrochuresPoint of sale graphicsDigital graphicsRewards Program graphicsCompany profileStore menusStore signageEnvironmental designVehicle graphicsPackagingMerchandisingPackagingPackagingUniformsUniforms

Client for 9 years - from 2 stores to 35. Scope of project:

  • Brand development: brand positioning statements, overall design style, corporate style guide (logo supplied by client)
  • Stationery
  • Forms
  • Administration support materials
  • Franchising support materials
  • Training and HR support materials
  • Store signage (interior and exterior) design
  • Interior design conceptualisation for centre management approvals
  • Uniform design
  • Menu design
  • Website development (initial static html site)
  • Point of sale promotions (posters, digital screen graphics, flyers, tent cards, wobblers, badges)
  • Loyalty program design elements (cards, folders, posters, flyers)
  • Vehicle graphics
  • Retail packaging and merchandising (cups, thermos, caps, boxes, trays, water, teas, tags, mats, coffee bags)
  • Special promotions
  • Advertising
  • National franchise conference sponsor 3 years