Client for 9 years - from 2 stores to 35.

Scope of project:

• Brand development: brand positioning statements, overall design style, corporate style guide (logo supplied by client)
• Stationery
• Forms
• Administration support materials
• Franchising support materials
• Training and HR support materials
• Store signage (interior and exterior) design
• Interior design conceptualisation for centre management approvals
• Uniform design
• Menu design
• Website development (initial static html site)
• Point of sale promotions (posters, digital screen graphics, flyers, tent cards, wobblers, badges)
• Loyalty program design elements (cards, folders, posters, flyers)
• Vehicle graphics
• Retail packaging and merchandising (cups, thermos, caps, boxes, trays, water, teas, tags, mats, coffee bags)
• Special promotions
  
• Advertising
• National franchise conference sponsor 3 years